Crafting Botanical Stories, Sustainably.

Privacy Policy for Fleur De Lys UK

At Fleur De Lys UK, we are committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you interact with our online platform and services, including bespoke floral arrangements, wedding and corporate event floristry, sustainable flower sourcing, botanical installations, floral workshops, and flower delivery services.

1. Information We Collect

We collect various types of information to provide and improve our services to you.

• Personal Data You Provide: This includes information you provide when creating an account, placing an order, subscribing to our newsletter, participating in a workshop, or contacting us. This may include your name, email address, postal address, phone number, payment information (processed securely by third-party payment processors), and any specific floral preferences or event details relevant to our services.
• Recipient Information: If you use our flower delivery service, you provide us with information about the recipient, such as their name, address, and phone number. We process this information solely for the purpose of executing your order.
• Usage Data: We automatically collect information about how you access and use our online platform. This may include your IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other diagnostic data.
• Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

2. How We Use Your Information

We use the collected data for various purposes, primarily to provide and improve our artisanal floral design and event styling services:

• To process and fulfill your orders, including bespoke floral arrangements and delivery services.
• To manage your account and provide customer support.
• To communicate with you about your orders, services, products, and promotional offers.
• To personalize your experience on our online platform, offering relevant product recommendations or workshop suggestions.
• To improve and optimize our services, including the functionality and user experience of our online platform.
• To conduct floral workshops and botanical installations.
• To detect, prevent, and address technical issues or fraudulent activities.
• To comply with legal obligations.

3. Legal Basis for Processing Personal Data (GDPR)

Under the General Data Protection Regulation (GDPR), our legal bases for collecting and using your personal data include:

• Performance of a Contract: When we need to process your data to fulfill a contract with you, such as processing an order for floral arrangements or event styling.
• Legitimate Interests: When processing is necessary for our legitimate interests and not overridden by your data protection interests, such as for improving our services, marketing, and fraud prevention.
• Consent: When you have given us explicit consent to process your personal data for a specific purpose, such as subscribing to our newsletter. You have the right to withdraw your consent at any time.
• Legal Obligation: When processing is necessary for compliance with a legal obligation to which we are subject.

4. Disclosure of Your Information

We may share your personal data with third parties in the following situations:

• Service Providers: We employ third-party companies and individuals to facilitate our service (e.g., payment processing, hosting, analytics, delivery services). These third parties have access to your personal data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
• Business Transfers: If Fleur De Lys UK is involved in a merger, acquisition, or asset sale, your personal data may be transferred. We will provide notice before your personal data is transferred and becomes subject to a different Privacy Policy.
• Legal Requirements: We may disclose your personal data in good faith belief that such action is necessary to comply with a legal obligation, protect and defend the rights or property of Fleur De Lys UK, prevent or investigate possible wrongdoing in connection with the service, protect the personal safety of users of the service or the public, or protect against legal liability.

5. Data Retention

We will retain your personal data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your personal data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

6. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal data. Your rights include:

• The right to access: You have the right to request copies of your personal data.
• The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
• The right to withdraw consent: You also have the right to withdraw your consent at any time where Fleur De Lys UK relied on your consent to process your personal data.

If you make a request, we have one month to respond to you. To exercise any of these rights, please contact us using the details provided at the end of this policy.

7. Security of Data

The security of your data is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.

8. Links to Other Sites

Our online platform may contain links to other sites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

9. Children's Privacy

Our service does not address anyone under the age of 18 ("Children"). We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children have provided us with personal data, please contact us. If we become aware that we have collected personal data from children without verification of parental consent, we take steps to remove that information from our servers.

10. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our service, prior to the change becoming effective and update the "last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. Contact Us

If you have any questions about this Privacy Policy, please contact us: